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Burger King

You can read our success story with Burgerking here.

We helped Burger King make fast, but validated targeting decisions by involving the local customer.

Challenge

Plant-based food solutions are known to be a growing category in the fast-food chain landscape. For brands there are couple of reasons to explore these options such as improving brand image, responding to healthy eating trends and being able to reach new and growing customers segments. With this in mind, Burger King developed two plant-based alternatives, namely the plant-based Whopper and the plant-based nuggets.

Read or download our case here.

 

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